The Power of Kiss!!!

‘The Indian women are ready to take on challenges and be independent’- Fredrik Widell, Managing Director, Oriflame India Deepalaya has been associated with Oriflame (India) for more than 3 years now. The Company sponsors the education of a 1000 girls at the Deepalaya Schools in Delhi. On 2nd January, 2010, the company organized a Leader’s Meeting where eight hundred top leaders in the form of direct sales consultants were present. This meet is organized every month in order to launch its various products as well as share other updates about the Company. Deepalaya students mesmerized the audience with their vibrant dance – a dandiya dance. On this occasion Ruby Kumari an alumni of Deepalaya who had been one of the sponsored girls shared her success story. She expressed her deep gratitude to Oriflame India whose sponsorship support allowed Deepalaya to reach out to more and more vulnerable children like her. Ruby today is training to be an Auxiliary Nurse and Midwife. Mr. T K Mathew Secretary and Chief Executive Deepalaya addressed the gathering sharing the organizations philosophy of ‘positive discrimination towards the girl child’ and how Oriflame India comprising all the Consultants has strengthened Deepalaya’s commitment towards the same. On the same day the Company also announced yet another support to the Girl Child Education program at Deepalaya- The ‘Power of Kiss’ campaign which commits Rs. 2/lipstick sold in the month of February. In order to further glam up the girls of today, the af Jochnick Foundation, Sweden, the parent body further announced doubling the contribution made by the Company. The net effect- more and more educated empowered beautiful girls ready to take on a future of security and dignity. This support received makes Team Deepalaya feel proud, stronger and motivated towards the issue of education and several other areas of intervention like health care, vocational training, gender equity and women empowerment. With this beautiful start of the New Year, we aim to try our best to ensure a dignified and secure future for the girls of India. Come forward and make “Power of Kiss” campaign mighty powerful. Here is an appeal to all Indian men and women to buy Oriflame lipsticks. And all you men out there….wondering what could be that special gift for Valentine’s Day-nothing better than the Oriflame brand of lipsticks. In that gift you give your lady love- you are gifting a right new world for a little girl lost in the wangles of poverty and deprivation. Send Feedback at- By- Pooja Sikka, Officer Media Coordinator and Content Development



Global CSR Excellence & Leadership award presented by ABP News to Deepalaya