Marketing and Fundraising 2 (Annual Report 2009-10)
Direct Mailing / Individual Donations
Deepalaya raised Rs.4204129 under DM and acquired 128 new donors through cold mailing. Donors continued to receive prompt feedbacks, special greetings and invitations to various Deepalaya events thus making them feel a part of this large family. Monthly updates about various events and happenings at Deepalaya were shared through the electronic newsletter.
The total income from Donation Boxes was Rs.591776. Donation Boxes not only help us raise money but are also a very effective medium to increase the visibility of the organization, and to provide feedback to our donors. This year 132 new donation boxes were placed in different market locations. Currently, Deepalaya has a total of 603 donation boxes placed in and around Delhi / NCR.
This year, Deepalaya acquired 308 new sponsorships (including institutional and individual donors). 70 percent of the existing sponsors renewed their sponsorship support. New categories like sponsorship of destitute children, part sponsorship of children studying at Deepalaya School, Kalkaji Extension, gave sponsors a wider variety to make a choice from.
Regular and prompt communication, especially updates from the children, kept the sponsors animated.
Deepalaya came up as a brand in the eyes of the media last year after witnessing an impressive growth in the organization’s work and activities from many years. It received coverage from prestigious media houses like The Hindu, The Times of India, The Hindustan Times, The Tribune, The Pioneer and The Statesman. Besides, there were around 25 print media appearances in The Mint, Navbharat Times,Mathrubhumi, Malyala Manorama Punjab Kesari, Chakmak magazine for children, Outlook Money, Mail Today, Amar Ujala, Dainik Jagran and The Indian Express this year.
The electronic media, too, featured Deepalaya. Apart from news channels like DD National, P7 News, Focus TV and Ayur Living India Channel, radio stations like Radio Mirchi, Radio City, Meow 104.8 FM and All India Radio made a special impact with their announcements on various events of Deepalaya.
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