Rohit Bal Supports the ‘Power Of Kiss’ Initiative

“There should be safety of the girl child and every girl in India should get proper education” was what Mr.Rohit Bal, Goodwill Ambassador for the cause of girl child education had to say at the launch of the Power of Kiss initiative on 28th January, 2010

Oriflame, the natural Swedish Cosmetics major in association with Deepalaya- a non-government development organization, launched the ‘Power of Kiss’, a major initiative for the overall development and welfare of the girl child in India. Oriflame’s Managing Director- Mr. Fredrik Widell unveiled the ‘Power of Kiss’ campaign along with the fashion maestro Mr. Rohit Bal- goodwill ambassador for the cause and Mr. T. K. Mathew, Chief Executive and Secretary of Deepalaya accompanied by some students from the Schools of Deepalaya.

The campaign aims to raise funds for the upliftment of the girl child in India. To help support the cause, Oriflame- India will donate Rs. 2 from the sale of each lipstick and this contribution will be doubled by the ‘af Jochnick Foundation’, a charity concern formed by the founders of Oriflame- Jonas af Jochnick and Robert af Jochnick contributing a total of Rs. 6/- per sale to Deepalaya.

According to Mr. Widell, MD, Oriflame-India, “We at Oriflame believe that any investment made in the education of a girl, translates directly and quickly into better health care, poverty reduction and better overall economic performance of the family. Thus, through the ‘Power of Kiss’ campaign, we are hoping that our consultants and consumer base whole-heartedly contribute for this great cause.”

Commenting on the initiative, Mr. Mathew, Chief Executive and Secretary, Deepalaya said,” “With the birth of a girl child, a new world emerges as she would be the creator of more lives in the future. From the past four years Oriflamme India and af Jochnick Foundation has been supporting Deepalaya towards their commitment in positive discrimination of the girl child. The ‘Power of Kiss’ campaign is yet another initiative towards the cause. Deepalaya feels proud, stronger and motivated towards the issue of education and several related issues like gender equity and women empowerment.”

Mr. Rohit Bal, renowned fashion designer added, “We should all step up and make a difference. I believe in the brand and the noble cause they support here in India. I whole heartedly support this initiative and urge everyone to contribute.”

It was a moment of enthusiasm for the students of Deepalaya present at the launch who shared their story about how Deepalaya with the help of Oriflame brought about a change in their life.

It would be a month long campaign and yet another feather in the cap of Deepalaya to lead the underprivileged girls towards the path of education and bring out their latent talents.

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By- Pooja Sikka, Officer- Media Coordinator and Conent Development

A Gift of Opportunity!

Mahatma Gandhi rightly said, “Strength does not come from physical capacity. It comes from an indomitable will.” For a differently- abled Shailesh Nirlekar, it is the will that strives him towards his goal of becoming a great chess player. Hailing from a small village in Maharashtra, the 32 year old Nirlekar had been saving money to buy a laptop to fulfil his dream of becoming a Grand Master one day. On the foggy winter evening of 22nd January, 2010, during the Parsvnath International Chess Tournament, Deepalaya gifted Shailesh a Compaq laptop to realise his long lasting dream. Helped by his mother due to the disability to stand up on his feet, Shailesh thanked Deepalaya for giving him the gift of his life which would help him sail across his dreams. He said that he had been saving money to buy a laptop that could aid him in his chess training. He expressed his desire to play for India and win Gold during Olympics. “Main GM ban kar hi dum loonga,” (I will not sit back before I become a Grand Master) was his promise to all those present in the event. Disabled for life, it was his sheer spirit that made him reach the Tournament. During the opening ceremony, Shailesh had mentioned his modest family background to the media. After knowing this fact, Deepalaya came to his rescue and there was not a moment’s delay in taking an action. Present on the closing ceremony the Chief Executive and Secretary of Deepalaya, Rtn. T.K. Matthew wished Shailesh best for his future. His father, Madhukar Nerlikar was very grateful to the Organisation, for all the support bestowed on his son. Mrs. Sarla Nerlikar, the glorified mother, wished to treasure these moments and requested for a photograph with Mr. T. K. Mathew. Following in the shoes of Deepalaya, Mr. Bindeshwar Pathak, founder, Sulabh Sanitation & Reform Movement, who was present on the occasion as a distinguished guest, announced monetary help of Rs. 15,000 per month to Shailesh. Admiring his perseverance for the game, Mr. Pathak said that it is important to nurture such determined youth of the country in every possible way. Deepalaya has once again cemented its commitment of enabling ‘Differently Abled’ people to be self-reliant and enjoy a healthy, dignified and sustainable quality of life. Send Feedback to By- Pooja Sikka (Officer- Media Coordinator & Content Developer) & Punya Srivastava, Content Developer




Global CSR Excellence & Leadership award presented by ABP News to Deepalaya